Project: A Simple and Compelling rationale

(24 minutes)

Lesson: Why You Need a Simple and Compelling Rationale

A simple and compelling rationale is crucial for workplace initiatives because it provides employees with a clear understanding of the purpose, goals, and benefits of the initiative. When employees understand why a particular initiative is being implemented, they are more likely to support it and be engaged in the process.

In this project you’ll clarify your rationale and develop two versions so your people engage with and respond to your message.

Project downloads and reading are available below the video.