Principle 3

The 18-Yard-Box Principle

This is the third principle that my clients apply to help them focus on what works.

Each principle helps you to judge if what you’re doing or planning to do will lead to the results you want. The three principles together will keep you on the right track.

Many organisations may be following one or two of these principles, but when you have all three working together you’ll see the right results faster.

Ask yourself: Are we applying this principle? How can we do better?